If you like to discover new mobile apps and are curious about the latest trends in connected cars, you would have loved this event. I was a participant at Ford’s MakeItDriveable startup event held in Lisbon. The event featured innovative mobile applications for the connected car. My role was to help moderate two consumer focus groups.
The one-and-a-half day event saw a pre-selected group of companies pitch a cross-section of Ford groups including Commercial Vehicle Services, Ford Pass, Ford Credit Europe, Connected Vehicle Platform Team, Partnerships and the Ford Developer Program. It was the first time key stakeholder groups from across Ford were represented on-site. A key part of the challenge this year was that all challenge participants were pre-assigned Ford mentors which ensured that they had ample time to engage and gain feedback.
I had previously worked with the organizer, Axis Innovation and Ford, at their MakeItDriveable event in Paris. Les Echos, a French business journal, reported on the event in this video (in English with French subtitles). Event update from Ford and Make It Driveable and an article in French.
In my free time, I’ve published two bi-lingual (French/English) books of photography and prose: “VISIONS Ephémères: perception et illusion / Ephemeral VISIONS: perception and illusion” and “Le Cercle de la Vie: Recueil de Perles de Sagesse / The Circle of Life: Gathering Pearls of Wisdom”. VISIONS Ephémères was accepted to be included in the permanent art and photography collection at the Bibliothèque Nationale in Paris.